Traditional media seem to us to still be among the best ways of building brands. One-to-one communication seems to us to be a more promotional device – less strategic and more tactical.

Sir Martin Sorrell, speaking at Cannes: via FT/Yahoo

I think the capability of pulling together vast amounts of people and spreading messages among vast amounts of people is something different and unique. These guys are running businesses. They will and they must [monetise them] … How they do it, they have to be careful and they have to be clever.

Keith Weed, Unilever: via FT

Advertisements