The fact that the group who read the absurd story identified more letter strings suggests that they were more motivated to look for patterns than the others. And the fact that they were more accurate means, we think, that they’re forming new patterns they wouldn’t be able to form otherwise.
—Steven J. Heine, a professor of psychology at the University of British Columbia, via NYT
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25 May 2010 at 8:08 am
doubt is our product, truth is our message « Stilltitled
[…] emphasis on revealing the healthful effects of smoking. The importance of seeking the truth. The bald refutation of mounting evidence and the discipline to follow through. It is competent, all too competent. […]