Here’s something else for you to consider before you write an obituary for newspapers: The printed product still provides the most efficient way to deliver a mass of price and product advertising at a moment in time across a broad spectrum of our society. The Internet can provide access to that information, but only the newspaper can efficiently put it in front of a mass audience on a particular day.

I recognize that there may come a time when this can be done via the Internet. But The Courier-Journal , which operates the dominant local Web site, is well positioned for that turn of events. Of course, retailers would like to use their own Web sites to reach a mass audience, but efforts to make this happen have not gone well. Consider, for example, that Wal-Mart, the undisputed king of retail, reaches less than 3 percent of total Web users in a given month with its own Web site. Courier-Journal.com reaches 31 percent of its entire market every week, and that number is growing fast.

Arnold Garson, President and Publisher of The Courier-Journal in Louisville, Kentucky

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