Alex Pentland discusses the process of discovery and integration as one that instills gut feel and intuition. His example draws from colonies of bees, their search for honey, and how the hive internalizes the knowledge of returning bees. Pentland draws an analog to face to face meetings in organizations that he feels have been forgotten and ignored in favor of electronic communication. He suggests that electronic communication does not provide the gut feel and intuition that really matters, and perhaps, as an example, the financial services industry’s reliance on screens, spreadsheets and data impaired their ability to internalize and integrate the information they had been so assiduously collecting.