[there are three] atomic bombs that could blow up in Google’s face. They’re not as sensitive to those three atomic bombs as they should be.

—Ken Auletta, on how rumbling questions regarding privacy, size and copyright are the three issues facing Google. Copyright, for example, is characterized by an “instinctual attitude that Google brought to the question of copyright.” Auletta provides context for this instinct in recounting a moment when Sergey asked why he wouldn’t publish his Googled for free on the web, following which Sergey  “quickly changed the subject.”