Stilltitled

Investors still hold more than $3.6 trillion of their assets in money-market funds, equal to about 30 percent of the total market capitalization of U.S. companies, according to data compiled by the Washington-based Investment Company Institute and Bloomberg. That’s double the percentage when the S&P 500 reached its all-time high in October 2007, the data show.
::Bloomberg

…but…

There’s always a real risk that a rally is going to be tested. Investors are thinking that giving up some upside to hedge the downside is a very reasonable investment profile.
—Stephen Wood, chief market strategist for North America at Russell Investments, $151.8 billion in assets under management as of June 30

This downturn has changed the way marketers think about spending, if not forever, then at least for a very long while. Clients are not going back to the way they spent.
—Andy Donchin

If scatter prices go to a premium, we have no problem taking our money elsewhere. Look at all the options we have.
—Rob Master, Unilever’s director of media for North America

::via WSJ

Tynt
Attributor

When you have these rapid increases, almost without correction, you will definitely have a correction at some point, so we can expect a lot of volatility….[Investors will be] selling to take up new stocks, that will impact the prices…It may not be all at once, you may not see a decrease of 20 percent suddenly, it could be 10 percent here, and a rise of 5 percent then another 10 percent, you’ll see this kind of volatility in the markets.
—Mark Mobius