Google casts shadow over new media groups

Google eyes Demand Media’s way with words,

Systems and methods for identifying inadequate search content are provided. Inadequate search content, for example, can be identified based on statistics associated with the search queries related to the content.

—Google Patent, cited by SEO by the Sea

Content needs to be good and not only exist to address demand. [Discovery] is just the spark

—Daniel Blackman, COO Howcast: via FT